Press Release

Pack-Smart Inc. and Arkay Packaging Form Strategic Partnership to Advance Serialization, Anti-Counterfeiting, and Consumer Engagement Solutions for Beauty and Personal Care Brands

FOR IMMEDIATE RELEASE 

Toronto, Canada — October 16th, 2025 — Pack-Smart Inc., a global leader in advanced packaging automation and secure data-driven solutions, today announced a strategic partnership with Arkay Packaging, a recognized leader in premium folding carton packaging for the beauty and personal care industries.

This collaboration will deliver end-to-end packaging serialization programs designed to help brands protect product authenticity, combat counterfeiting, and strengthen consumer trust while creating dynamic, personalized engagement opportunities directly through packaging.

The system integrates seamlessly with Amazon Transparency, Delta-X Trust, GS1 Digital Link, and other major global compliance and authentication platforms, providing a robust foundation for anti-counterfeit protection and gray market diversion strategies.

Driving the Future of Smart Packaging

This partnership combines Pack-Smart’s advanced serialization, traceability, and anti-counterfeit technologies with Arkay Packaging’s expertise in high-quality, sustainable packaging solutions. Together, the companies will enable beauty and personal care brands to deploy next-generation packaging strategies that seamlessly integrate security, compliance, and consumer engagement by leveraging the Delta-X Trust Platform.

Through this collaboration, brands will gain access to:

  • End-to-End Product Authentication: Serialized packaging with unique identifiers ensures instant verification across every stage of the supply chain.
  • Anti-Counterfeit Protection: Integration of secure variable data printing, vision inspection, and NFC-enabled encoding technology safeguards against fraudulent duplication and gray market diversion.
  • Enhanced Consumer Engagement: Smart packaging connects directly with consumers via mobile-enabled experiences, unlocking personalized content, loyalty programs, and real-time brand storytelling.

Executive Statements

“With the growing demand for authenticity and personalized consumer experiences, brands need integrated solutions that combine traceability, security, and engagement,” said Derek Dlugosh-Ostap, CEO of Pack-Smart Inc. “By partnering with Arkay Packaging, we’re delivering a complete serialization ecosystem that protects brands, builds consumer trust, and leverages data-driven insights to strengthen post-purchase engagement.”

Mitchell Kaneff, CEO of Arkay Packaging, added:

“Our collaboration with Pack-Smart supports Arkay’s mission to deliver innovative, sustainable, and secure packaging solutions for the world’s leading beauty and personal care brands. By integrating Pack-Smart’s cutting-edge technologies, we’re enabling our clients to meet growing consumer expectations for product authenticity and connected packaging experiences.”

About Pack-Smart Inc.

Pack-Smart Inc. is a global leader in high-performance packaging automation, specializing in secure product serialization, late-stage customization, and consumer engagement technologies. The company’s integrated platforms support industries including beauty, personal care, pharmaceuticals, secure payment, and identity documentation.

For more information, visit www.packsmartinc.com

About Arkay Packaging

Arkay Packaging is a premier provider of innovative folding carton solutions, serving top global brands in the beauty, personal care, and consumer goods sectors. With a focus on sustainability, craftsmanship, and premium design, Arkay delivers packaging that blends aesthetics, functionality, and security.

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