When Mondelez International announced that all its packaging will be fully recyclable by 2025, the confectionary giant gathered innovators and intelligent packaging market leaders at the AIPIA Americas Summit in Jersey City to come up with solutions to promote environmental awareness and educate its customers on recycling packages.
Pack-Smart Inc., the leading technology provider in packaging and digital automation, presented an advanced and scalable solution, Delta-X, that enables brand owners to add personal value to their products and connect with their end consumers. Pack-Smart demonstrated how Delta-X can quickly integrate with the product – using Chips Ahoy and Maynard’s as an example – giving the packaging a unique identity via serialization. The audience then participated in a mini-campaign where the Mondelez committee was able to securely collect, verify and analyze product-user analytics in real-time. The platform also allowed interactions via triggered, personalized messaging based on zero party data. The campaign sparked enthusiasm in the audience, receiving more than 75% participation during the three-minute presentation span for a grand prize to the AIPIA World Congress in Amsterdam.
The Delta-X Platform presented a unique value proposition to brands and converters to bring new Smart Packaging Technologies to life and provide more with less. With Delta-X, Pack-Smart Inc. is set out to deliver an all-encompassing platform for brands and converters that would define the standard and level the playing field of active and intelligence packaging for businesses of all sizes.