TORONTO, Canada – October 29, 2010 – Pack-Smart Inc. today announced plans to unveil their latest innovations on Delta-X, the “true” end-to-end product traceability platform allowing brands to create tailored experiences for their audiences via disruptive packaging technologies with minimized cost and risk. After its massive success at the previous AIPIA summit, the Delta-X suite of application has since evolved to include a wide range of industry compliance standards, enhanced encryption algorithms, and numerous quality-of-life improvements from its user’s feedback.
Although brands often compete to be the first to adopt smart packaging, there is always a looming hesitation company’s exhibit because of the potential operational and reputational risk involved: AIPIA projects the Smart Packaging industry to reach $39.7 billion by 2020, most of which from large companies with revenues of more than 1 billion. The Delta-X platform provided a unique, turnkey approach where even Small-and-medium-sized enterprises (SMEs) can tap into the relatively untouched Connected Packaging market.
“Imagine what your brand can achieve if you can print or embed a unique ID on every product you produce that doesn’t break the bank,” said Derek Dlugosh-Ostap, CEO and President of Pack-Smart Inc., “the Delta-X solution allows brands to create, allocate, track and identify personalized products in their supply chain in real-time, give them the ability to rapidly validate and authenticate products at any point in their lifecycle, deter counterfeit, avoid theft, and fight grey market diversion in real-time.”
The Delta-X suite of applications offers a different angle focusing on scalability, reliability, modularity, and ability to deploy new innovations quickly using proven technologies. With Delta-X, Pack-Smart Inc. is set out to deliver an all-encompassing platform for brands and converters that would define the standard and level the playing field of active and intelligent packaging for businesses of all sizes.