Case Study: FNB Modernizes Credit Card Issuance to Become a Global Banking Leader

One of South Africa’s “big four” banks with 8 million customers, strongest bank brand at a $1.5 billion valuation, and Renowned for customer-centric innovation and digital platforms.

Overview

FNB needed an issuance process that matched its reputation for digital leadership. The bank sought to engage younger customers, accelerate campaign rollouts, and cut operational costs—all while maintaining PCI-grade security.

Challenge

FNB’s team faced three key hurdles:

Digital Alignment: Deliver a credit card product worthy of its transformation brand.

Cost Control: Slash activation fees in an increasingly competitive market.

Speed to Market: Empower marketing with sub-30-day campaign launches.

Labor shortages and rising expenses only heightened the urgency.

Solution

Partnered with FNB to design, build and deploy a fully automated, modular card-fulfillment line.

Key features included:

Suction-Based Pick & Place: Gentle handling for digital-wallet cards and premium stock.

360° Articulating Arms: Fast, millisecond-precision transfer at every station.

Seamless Integration: Plug-and-play fit with FNB’s digital wallet infrastructure and courier networks.

Results

90% Cost Reduction: Activation fees fell from $1.25 to $0.12 per transaction.

24,000 Cards/Hour Throughput: Automated lines run nonstop at peak speed.

<30-Day Campaign Launches: Marketing deploys new offers in under a month.

43% Delivery Cost Cut: Connecting service bureaus to couriers slashed expenses.

Brand Reinforcement: FNB maintained its global-leader title and accelerated customer growth.

Continuing Partnership

Building on these gains, Pack-Smart Inc. now links FNB’s service bureau directly to courier partners. This next phase adds real-time tracking, further cost savings, and enhanced customer visibility.

Conclusion

Through this collaboration, FNB transformed its card issuance into a high-speed, cost-effective, and secure operation. The modernized platform cements FNB’s digital leadership and sets a new benchmark for global banking.

Case Study: FNB Modernizes Credit Card Issuance to Become a Global Banking Leader

One of South Africa’s “big four” banks with 8 million customers, strongest bank brand at a $1.5 billion valuation, and Renowned for customer-centric innovation and digital platforms.

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